Pure Gold

Churchill Dental just invested in new technology –  digital radiography.  For those of you who are unaware, this is a means of gaining immediate radiographic images of your teeth without the chemicals used to process film.  Radiation is reduced and images are improved.  Yes, lots of dental offices already have this technology and have had it for years, but that does not diminish the fact that we are doing our best to see to it that you get the best.

This digital radiography along with our intraoral camera system shows you your mouth in a most high-tech and intimate way.  What you see may even surprise you.  These innovations are truly amazing but I still believe the way to amaze is to treat people the low-tech way – with integrity, honesty, humility, perseverance, gratitude, commitment, hard work, and service.

We do love our digital radiography but do you know what we like better? The Golden Rule.  That’s about as old fashioned as it gets, but it’s been around that long for a reason.  Treat others as you would like to be treated.  This rule spans time.  It spans cultures.  It spans technologies.  It works whether you’re on your iphone or calling on a rotary dial phone.  Technologies come and go.  Basic, time-tested human values are golden and here to stay.  That’s a good thing.

Jack Churchill

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